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Musk and Zuckerberg echo Trump's 'super intelligence' push; others don't

📍 CNBC Top News October 30, 2026 at 11:30 AM

Elon Musk and Mark Zuckerberg adopted the term 'super intelligence' on their third-quarter earnings calls, following Donald Trump's Sept. 29 order to replace 'artificial intelligence' with that term across executive branch departments and agencies. Musk, who renamed SpaceX's AI division SpaceXSI in October, said on Tesla's call about his humanoid robots: 'Some of them look very impressive, but they're not really using any kind of advanced AI or SI.' Zuckerberg spoke of 'delivering personal superintelligence to everyone' on Meta's Oct.…

Musk and Zuckerberg used 'super intelligence' on their third-quarter earnings calls.
Microsoft, Amazon and Alphabet kept the term 'AI' on their calls.

🔎 Why it matters: Musk (SpaceXSI and Tesla) and Zuckerberg (Meta, Oct. 21 call) adopted the term from Trump's order, while Microsoft, Amazon and Alphabet did not.

📈 Upside: Not applicable.

📉 Risk: Microsoft, Amazon and Alphabet still use 'AI' on their calls, so the sector's terminology remains split.

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Musk and Zuckerberg echo Trump's 'super intelligence' push; others don't

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