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Hyundai EV sales fall 9% in Q3 despite higher operating profit

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Hyundai reported a KRW 2.68 trillion operating profit in the third quarter of 2026, up 5.5% year over year, while its electric vehicle sales fell 9.2% to 69,117 units. Net profit dropped 24.2% to KRW 1.93 trillion, and global wholesale deliveries fell 11.3% to 920,710 vehicles, due to fewer working days and labor strikes that disrupted production. Hybrid sales rose 3.8% to 167,414 units. In the United States, Hyundai posted a record third-quarter total of 246,896 vehicles, but Ioniq 5 sales fell 53%, Ioniq 9 fell 47% and Ioniq 6 fell 96%.…

🔎 Why it matters: Ioniq 6 sales fell 96% in the US, and Hyundai cut its full-year wholesale target from 4.16 million to 4 million vehicles, citing weaker demand, production disruptions and higher raw material costs.
📈 Upside: Operating profit rose 5.5% to KRW 2.68 trillion, and hybrid sales grew 3.8% to 167,414 units.
📉 Risk: The comparison with Q3 2025, the last quarter with the US$7,500 federal credit, makes recovering US EV sales harder.
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