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Model Y remains California's best-selling vehicle despite Tesla's 10% sales drop

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The Model Y remained California's best-selling vehicle during the first nine months of 2026, with 86,099 registrations, according to data from CNCDA and Experian Automotive. Even so, Tesla's total registrations fell 10%, to 121,822 from 135,293 in the same period of the previous year. The Model 3 added 27,303 registrations. In the third quarter, Tesla's registrations fell 15.4% year-over-year and its quarterly market share dropped from 11.9% to 9.7%, leaving it third among brands in the state, behind Toyota and Honda.…

🔎 Why it matters: The Model Y still leads California with 86,099 registrations through September, but Tesla's total falls 10% and the third quarter drops 15.4% year-over-year.
📈 Upside: The Model Y captured 57.9% of the state's luxury compact SUV segment.
📉 Risk: Tesla's market share fell to 9.3% through September, leaving it third among California brands, behind Toyota and Honda.
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