EVs cost less than a year ago, but September brought a setback

The average transaction price (ATP) for a new EV in the US rose to $55,879 in September, up 2.4% from August, according to Kelley Blue Book. Even so, it was 3% below September 2025. Discounts fell to 11% of the ATP, their lowest level this year and down from 14.2% a year earlier, which works out to roughly $6,147 per vehicle on average. The EV price premium over ICE+ models was 11%, staying near that level throughout 2026 and below the nearly 18% average in 2025. Tesla's ATP rose 3.3% month over month to $54,345 and was up 0.4% year over year.…

• EV ATP in the US rises 2.4% month over month to $55,879 in September.
• Discounts fall to 11% of the ATP, from 14.2% in September 2025.
• Tesla ATP: $54,345 (+3.3% month over month); Model 3 and Model Y make up nearly 97% of sales.

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