⚠️ Unconfirmed Rumor Rumor

Ferrari reportedly hits Luce EV sales target two months after launch

📍 Drive Tesla Canada July 30, 2026 at 01:25 PM

Unconfirmed: According to a Financial Times report, Ferrari reportedly reached its internal sales target for the Luce, its first electric vehicle, in less than two months since its May unveiling. The 2026 goal was to sell just under 500 units, which was allegedly achieved by early July. The Luce, priced around $640,000, has sparked controversy over its design, but demand appears strong, especially in China and the U.S. Ferrari aims to increase sales to about 600 units annually by the end of the decade, with European deliveries starting in October and U.S. deliveries in Q2 2027.

Ferrari reportedly sold nearly 500 Luce units in under two months
China was the largest initial market with 88 units sold quickly

🔎 Why it matters: Without official confirmation, the report states Ferrari exceeded its internal 2026 sales target for the Luce, a key figure for its first EV.

📈 Upside: Not applicable.

📉 Risk: Not applicable.

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