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Rivian begins R2 deliveries with first Performance units priced from $57,990
Rivian has officially started delivering its R2 electric SUV, with the initial available version being the Performance trim with the Launch Package, priced at $57,990. Production takes place at the Normal, Illinois facility, and the R2 is expected to be Rivian's highest-volume model, critical for profitability. Although initially announced with a base price near $45,000, more affordable trims are planned for 2027, starting around $44,990. Some customers have raised concerns about lease costs exceeding $800 per month and the absence of software features found on larger models, which will be add
- Initial R2 Performance version priced at $57,990 with Launch Package
- 36-month lease can exceed $829 monthly with $3,500 down payment
🔎 Why it matters: The flagship R2 Performance version is key for Rivian's volume and profitability, marking a milestone in Illinois production.
📈 Upside: The R2 expands Rivian's lineup toward a more accessible segment with plans for lower-priced trims.
📉 Risk: High lease costs and missing initial software features may impact product perception.
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